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The Skincare Millionaire Seminar # 12

Get The Latest Business Update, The Latest Growth Version.You Either Develop And Evolve With The Markets, Or You Are Left Behind!

The process of evolution is deeply embedded within the universal processes. Everything constantly evolves! People’s needs evolve and drive the technological evolution. The newly evolved technologies drive the evolution in human behavior and consumption. New jobs and new profession are created while others are made obsolete and disappear. Businesses evolve as well and so does the role of a business. Also customer expectations constantly evolve in regard to how businesses should integrate within society’s evolving needs.

Background and facts:

  1. Most beauty salons AREN’T AWARE of the changes that constantly take place in the market place and in the customer’s expectations. Those changes are the NATURAL EVOLUTION that is driven by the NEW technologies and the NEW INNOVATIONS, which are an inseparable part of our existence.

  2. Those NEW TECHNOLOGIES and NEW INNOVATIONS change the way that consumers choose their BRANDS and CHANGE CONSUMERS EXPECTATIONS.

  3. The manufacturers INNOVATE AND EVOLVE as they DRIVE THE NEW CONSUMPTION CRITERIA and on the other hand CONSUMER EVOLUTION and the EVOLUTION OF CONSUMERS drive the INNOVATION AND THE NEW TECHNOLOGIES. Everything constantly changes and EVOLVES and the same goes for you as a professional and for your business. YOU NEED TO EVOLVE TOGETHER WITH THE GENERAL EVOLUTION PROCESS.

  4. The BIGGEST EVOLUTION OF ALL is the evolution of the SOCIAL MEDIA platforms that CONNECT US ALL as never before.

  5. This NEW CONNECTIVITY via the social media platforms transferred the power from the manufacturers to the consumers. A disappointed consumer can quickly spread his “negative experience” all over the net, all over the country and all over the globe within seconds. The same can happen with positive experiences that can be shared rapidly and effectively.

  6. There is a migration of technologies as well as consumer expectations from one industry and business category to another business category. For example, consumers expect that products and services will be MULTI-TASKING exactly as smartphones or similar products are.

  7. Most manufacturers have evolved and have the technologies that allow them to produce quality products. Products that are as good as the competition. The competition and the differentiation isn’t about the core benefits of the products and the services, but instead, the competition is about the “off core” benefits...such as design and feel rather than the core function of the products or service.

  8. The EVOLUTION and INNOVATION are so fast to a point that consumers don’t know what to expect next. They leave it to the manufacturers and to the business owners to SURPRISE THEM with A NEW products and or A NEW SERVICE.

  9. Consumer expect that NEW PRODUCTS and NEW SERVICES will be INTUITIVELY designed to a point where the MANUFACTURERS AND THE BUSINESS OWNERS will THINK AS CONSUMERS and understand what CONSUMERS NEED before the consumers recognize their own needs.

  10. The need to BELONG AND BE CONNECTED is one of the strongest current needs. This is due to the evolution of the SOCIAL MEDIA that allows consumers to be CONSTANTLY CONNECTED. Hence, businesses are expected to CREATE AND CONTRIBUTE CONTENT that consumers will be able to share with their friends and circles.

Practical Marketing Tools (Free of charge for the Millionaire seminar participants) - The Millionaire seminar participants benefit from:

  1. 52 layout designs of ready to use adverts and weekly promotion layouts that you can immediately forward to your customers.

  2. 52 different posters designed to support the different weekly promotional activities.

  3. 12 different vouchers: that can significantly increase new customer traffic.

  4. 52 weekly newsletters: that you can use immediately in order to communicate with your clients.

  5. 24 monthly PR articles: that you can use immediately for your local media.

  6. 52 weekly business articles: that will guide you step by step in applying a winning strategy.

  7. A ready-made website: customers who join and stock DR BAUMANN products are entitled to receive a FREE OF CHARGE advanced technology website.

  8. A ready made BLOG PLATFORM: customers who join and stock DR BAUMANN products are entitled to receive a FREE OF CHARGE advanced technology BLOG PLATFORM that includes built in videos and the latest version of a cosmetic ingredient dictionary.

  9. A ready made BLOG PLATFORM: customers who join and stock DR BAUMANN products are entitled to receive a FREE OF CHARGE advanced technology BLOG PLATFORM that includes built in videos and the latest version of a cosmetic ingredient dictionary.

  10. A ready made YOUTUBE CHANNEL: customers who join and stock DR BAUMANN products are entitled to receive a FREE OF CHARGE YOUTUBE CHANNEL that includes built in videos and a fully designed, fully personalized YOUTUBE CHANNEL.

Meanings and Conclusions-

The new economy and business environment EVOLVE AND MOVE EXTREMELY FAST! This fast movement creates a “NOISE” that overwhelms business owners and doesn’t allow them to focus and BE AWARE OF WHAT MATTERS MOST.

The same “NOISE” confuses consumers and their way to choose products, services and BRANDS. Hence, the choices become more “auto pilot” choices that don’t resonate to choosing the BEST but instead choosing the “default” choice that feels the most comfortable one.

Your business role needs to EVOLVE and be about “TEACHING CUSTOMERS” how to choose in this NEW SEA of options. So, you are no longer just a supplier of PRODUCTS AND SERVICE but you MUST EVOLVE TO BECOME an EXPERT in making the right choices in your business category.

Not appearing on the SOCIAL MEDIA is “not appearing to the party” and it sends a message to consumers saying that: “you aren’t interested in connecting and sharing”...

Social media isn’t just about letting you “SPEAK OUT” and spread the message about your business, but instead, SOCIAL MEDIA is a dual band, a two lane highway that allows consumer to “talk to you” and express their needs, wishes, questions, likes and dislikes and sometimes even to lay a complaint.

Steve Jobs used to say: “it isn’t the customers job to think”...in other words, we need to think for them as we know what is possible...Consumers will appreciate if you can read their mind and surprise them with products and services that they want to experience but they don’t know how do define. The future of business is about BEING AS INTUITIVE AS POSSIBLE -knowing in advance what the customers will appreciate .

The CONSUMPTION EXPERIENCE and the “feel” (the design, the customer service, everything that is captured by the 5 senses) that goes together with consuming the products or the SERVICE is now as important as the core function of the product itself.

Being a PART OF YOUR ONLINE TRIBE YOUR ONLINE COMMUNITY means that you are expected to CREATE INTERESTING AND COMPELLING CONTENT and share it with your online community. This NEW FUNCTION of CREATING CONTENT is in addition to your normal function of producing PRODUCTS AND SERVICES. This is a PART OF THE EVOLUTION and a part of the NEW EXPECTATIONS that your community has. The PRODUCTION OF CONTENT doesn't mean that you need to invest in a full frame TV studio, but, having a basic video camera that makes your business TRANSPARENT, more friendly and informative is a good start.

Benefits and immediate results

  1. You WILL BECOME INSTINCTIVELY AWARE of the reality of THE FUTURE OF BUSINESS. Full Awareness to the reality is the most important condition for guaranteed success.

  2. You will master the “tool kit” in regard to becoming the most INTUITIVE BUSINESS when it comes to reading your customers mind, wishes and NEW NEEDS.

  3. You will learn WHAT KINDS OF CONTENT to produce and share so that you will become the most exciting and inspiring source of your community.

  4. This seminar is your CONNECTION PORT to connect with all the future trends and NEW CONSUMERISM that is about to happen.

  5. This is the TRANSFORMATION GATE that will introduce your business to its MAXIMAL POTENTIAL merging with customer’s expectations and becoming ONE INCREDIBLE POWER of living and thriving within you society.

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Presented By: Avi Konigsberg The Founder Of The Millionaire Seminars And The Export Director Of DR BAUMANN COSMETICS
Dates And Location:
Johannesburg: 10/11.10.2013
Capetown:
Swaziland:
Durban:
Potchefstroom:

A Full Day Seminar : Starting 9AM - 6PM

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